Affiliate Partnership

Join the Play Sunny affiliate programme and partner with a UK-focused online casino brand. We work with publishers, streamers, content creators and marketing partners to bring selected slots and live casino content to players across the United Kingdom. Our approach is straightforward and practical - we want long-term partnerships that drive sustainable value for both parties.

Programme purpose

Our affiliate programme is designed to reward partners who introduce real players to Play Sunny. We support compliant promotion within UK guidelines and provide partners with the tools they need to send qualified traffic. The aim is to create transparent, measurable performance channels that convert while protecting player safety and regulatory requirements.

Partnership benefits

Partners get access to a UK-ready brand with mobile-optimised landing pages, regular campaign opportunities and dedicated commercial support. We offer creative assets, local payment messaging and promotional schedules to help you plan activity. Account managers are on hand to help with campaign setup, creative testing and performance advice so you can focus on growing your audience.

Commission structure

We offer flexible commercial models to suit different partner types. Options include revenue share, single-player acquisition models and hybrid arrangements. Exact terms are agreed during onboarding and can be adjusted as volume and quality of traffic increase. We do not publish fixed percentages on this page - instead we tailor deals to the scale and nature of each partnership.

Tracking and reporting transparency

All partners receive access to a reporting dashboard showing clicks, conversions and earnings. Tracking links and postback setups are supported so you can reconcile performance in your systems. Monthly statements and clear payment schedules mean you always know where your account stands, and we investigate any disputes promptly to keep reporting accurate.

Marketing tools and support

We supply banners, landing pages, deep links and seasonal creative for UK audiences. Where suitable, we can provide exclusive campaigns and bespoke landing pages for larger partners. Technical support covers tracking setup, creative placement guidelines and compliance checks so campaigns run smoothly and in line with UK advertising rules.

Long-term cooperation

We look for partners interested in sustained growth. Regular reviews, flexible commercial adjustments and co-marketing opportunities are available to established partners. If you want to discuss how we can work together, contact our affiliate team at [email protected] and we’ll arrange a call to explore options.